Its not that Taco Bell didn't try. They did. And they must have watched Demolition Man because their restaurant was right out of the movie: High class with waiters, maitre d's, a pianist, the works. Everything you'd expect from a 5 star upper class establishment.
The Taco Bell Grande' from 2006But alas, that place is gone. KFC is everywhere.
The standing myth is that Kentucky Fried Chicken changed its name to KFC because they weren't using real chicken anymore but instead some gene altered hybrid with 6 legs and 8 wings. But the real reason is that, especially in Shanghai, its not just Fried Chicken anymore. And that, my friends, is why they have won the Fast Food Wars.
They offer breakfasts, lunches and dinners of traditional chinese food like soups, rice and Dim-Sum like snacks. They offer more than just chicken fried: baked, steamed, broiled. They offer traditional drinks like Soy Milk and Green Tea.
Whereas McDonalds is still stuck on Burgers. Traditionally, the Chinese don't eat a lot of beef, and my wife does not like beef at all. So McDonalds does offer shrimp, fish and chicken, but its still burgers. And that is why I think they lost. That's not to say that McDonalds is not all over as well, but KFC is just about everywhere.
And Taco Bell? Well, tacos just didn't catch on. I could not find a single one this trip.
KFC in the Park!I've seen KFC stands in Parks and at the Expo. In the trendier shopping areas you can turn around 360 degrees and count 4 or more within a one block area. They are in the subways, shopping malls, in tents at events, at the stadium, and on bicycle and mopeds doing deliveries.
Not just McDonalds, everyone delivers on bicycles in Shanghai.Of course I'm also seeing more overweight people there as well as ads for weight loss diets and drinks, gyms, corsets and plastic surgery.
No comments:
Post a Comment